“Everyone thinks about themselves, only I think about myself.”
While money is running out in the rest of the healthcare sector, the profit margins in the beauty industry are unmatched. A certain exclusivity, generated by the high prices of high-quality treatments, is rather desirable. A real chic crowd!
Exclusivity is also characteristic of the profile of our society, in which growing social injustice often disadvantages those affected from birth, perhaps even threatening their very existence. And while awareness of these grievances may cause a sense of foreboding unease for those who profit, we are so overwhelmed by the demands of our everyday lives that we condemn social inequality, but nevertheless endure it helplessly due to the lack of any obvious solutions. Helplessness and dissatisfaction at both ends of the spectrum.
In times of growing social inequality on the one hand and a booming beauty industry on the other, we want to attempt to combine the desire for physical aesthetics with a project of “social beauty”.
In contrast to most profit-oriented companies and private individuals, whose fundraising campaigns are based either on tax relief or a morale relief, SPRITZERIA's founding idea has been one of redistribution from the outset. After deducting expenses, our practice's net profits flow directly and without detours into four local charitable projects, including medical care for refugees and those in need and support for educational initiatives (see cooperative partnerships).
By visiting the SPRITZERIA, you will not only realize your aesthetic desires, but at the same time, you will also effectively and transparently create a piece of social balance!
The non-profit
Projects
